Professionalism is not enough: the good is the enemy of the great. What professionalism means in most cases is diminishing risks, and what is required in our field, more than anything else, is the continuous transgression.PROFESSIONALISM IS NOT ENOUGH OR THE GOOD IS THE ENEMY OF THE GREAT. After I did it for a while I realized that professionalism itself was a limitation. What professionalism means in most cases is diminishing risks. What is required in our field, more than anything else, is the continuous transgression.
Milton Glaser