You’ve got to start with the customer experience and work backwards to the technology.Steve Jobs
Focusing is about saying no. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.Steve Jobs
A small team of A+ players can run circles around a giant team of B and C players.Steve Jobs
It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.Steve Jobs
Focusing is about saying no. And you’ve got to say no, no, no. ... The result of that focus is going to be some really great products where the total is much greater than the sum of the parts.Steve Jobs
When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back.Steve Jobs