Another mistake: we kept polishing the product toward perfection. We wanted to build the whole feature set at once, every detail worked through. In effect we tried to build a corporate service instead of quickly assembling an MVP, testing demand and starting to sell.Rustam Khamdamov
Sometimes we slept in the stores: ran inventories, helped during promotions when the crowds came. I stood behind the register many times myself, to understand how it all works from the inside.Rustam Khamdamov
The first hundred customers were hard to win, but once they felt the value they began recommending us to others, and the business gradually started to grow.Rustam Khamdamov