Madhavan Ramanujam

• Market and price, then design, then build. In other words, design the product around the price. Madhavan Ramanujam

• A price war has only one winner: the supplier with the lowest cost. Most likely, that’s not you. Madhavan Ramanujam

• Having too few escalated deals could indicate the sales team is finding it too easy to sell. You need to ask yourself whether you priced your product high enough. Madhavan Ramanujam