It is no coincidence that companies that put a heavy emphasis on LTV are also the ones that have massive losses as they scale, frequently even through an IPO.Bill Gurley
If one asserts that buying customers below what they charge them is a corporate strategy, this is in essence an arbitrage game, and arbitrage games rarely last.Bill Gurley
If you have organic customers, they shouldn’t be included in the spend calculus. They would have arrived regardless of spend.Bill Gurley