Jason Fried and David Heinemeier Hansson

• Until you actually start making something, your brilliant idea is just that, an idea. Jason Fried and David Heinemeier Hansson

• Accounting is a department. Marketing isn’t. Marketing is something everyone in your company is doing 24/7/365. Jason Fried and David Heinemeier Hansson

• Constraints are advantages in disguise. Limited resources force you to make do with what you’ve got. There’s no room for waste. And that forces you to be creative. Jason Fried and David Heinemeier Hansson

• You’re better off with a kick-ass half than a half-assed whole. Jason Fried and David Heinemeier Hansson