Until you have users, you don’t have a product. Until they’re paying you, you don’t have a business.Des Traynor
You can’t sell somebody on the solution until they’ve bought the problem.Des Traynor
For any growing business, the biggest amount of revenue is going to come from the future. It’s not from your current customer base.Des Traynor
You have to at the very least be aware of the value your product delivers to an org, and the buying power of the org, to have an intelligent price.Des Traynor